For this project; ”The Brand Me”, I designed a Rice Store named Rijstmonster’s Store. This includes brand design, packaging design and experience design. This concept arose from a research about my characteristics and my archetypes (the innocent & the explorer) and because I love to eat rice and I have a big passion for Asia. To make an outstanding and unique design, I came up with a storytelling concept and wrote a branding story (Folktale). The consumers will experience this in the pop-up store.
Take a look at the full progress of this project here