For this project we had to restyle the logo and packaging design range of the Dutch peanut butter brand Calve. It needed a new packaging design that appeals the people now in terms of design and which also stands out and is distinctive next to the other peanut butter brands in the supermarket. Therefore we were asked to choose a trend that is popular at the moment. I thought about the ‘flat lay style’ immediately.
Take a look at the full progress of this project here